Asia Shines as a Destination for Ethical Tourism
The concept of social responsibility is mainstream and embedded into the collective consciousness. This is especially true for today’s millennial generation, but the awareness is not limited to this group. Before we decide to purchase a certain product or service, many of us will first want to know about its environmental impact, whether child labor was involved, if the provider exercises any corporate social responsibility, etc. We turn to social media or review sites to learn about the 'background' behind companies, drugs and consumer products.